Persol
Persol, an iconic Italian eyewear brand, has been crafting exquisite glasses for over a century, blending artisanal craftsmanship with timeless design. Founded in 1917 by Giuseppe Ratti, Persol initially catered to the needs of pilots and sports drivers, developing sunglasses that provided optimal protection and clarity.
At the heart of Persol’s philosophy lies a commitment to quality and innovation. Each pair of glasses is meticulously handcrafted in the brand’s factory in Lauriano, Italy, by skilled artisans who follow a precise and labor-intensive process. The frames are made from high-quality materials, including Italian acetates and durable metals, ensuring both durability and a luxurious feel.
Persol is celebrated for its distinctive design elements, with the iconic silver Supreme Arrow – a patented, signature detail – gracing the hinge of each frame. This symbol of quality and craftsmanship has become synonymous with Persol eyewear and is a testament to the brand’s attention to detail.
One of Persol’s most renowned creations is the celebrated 649 model, introduced in 1957. Initially designed for tram drivers, its distinctive shape and advanced technology made it an instant classic. Over the years, Persol has expanded its range to include a diverse collection of eyeglasses and sunglasses, each bearing the brand’s hallmark blend of sophistication and functionality.
Persol eyewear is known for its innovative technologies, such as the patented Meflecto system, a flexible stem system designed for optimal comfort. The brand is also recognized for its advanced lens technologies, providing wearers with enhanced clarity, UV protection, and glare reduction.
In recent years, Persol glasses have gained global popularity, worn by celebrities and style influencers. The brand’s ability to seamlessly blend heritage with contemporary style has made it a symbol of Italian elegance and craftsmanship.
